Snippet & Ink is a blog providing “daily wedding inspiration” but I think that many of the ideas could be translated to special events in general. I dig these beautiful design boards that Kathryn puts together, complete with mood and color palette.
I need to learn how to make these – it really is artful the way everything goes together. They remind me of my (very modest by comparison) brand book that I put together last term as for the re-branding of Arm & Hammer (a class assignment; see it on my portfolio page). They both attempt to convey a unique brand, flavor, or identity through the engagement of multiple senses (smells, tastes, colors, etc.), whether it’s a newly-married couple or laundry detergent. A wedding is perhaps one of the most emotional and personal events, but I think that through strategic branding and defined goals to build relationships, even a seemingly blah organization can put on a personal, memorable event. Images courtesy of Snippet & Ink
Philanthroparty 